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• Specific - Make your goals clear and specific so there is no confusion on what the end result should be.
• Measurable - Make your goals measurable, so you know if your efforts are working.
• Actionable - You’ll want to set up steps to reach your goal.
• Realistic - Set goals that make sense for your brand. You’re most likely not going to gain 1 million followers overnight.
• Time-bound - It’s important to set time boundaries for your goals, or else you might sit on them forever.

Discovering who your audience is the second key component to creating a social media strategy, and all the content that goes along with it.

Figure out their demographics, and psychographics, including which competitors they follow, what publications and websites they’re into etc.

The more you know about who your audience is, the easier it will be to create content that bridges the gap between your brand/business and adding value to their lives.

Auditing where your current social media marketing strategy and presence stands is another important step in creating your social media strategy. With a clear picture of where you are, you’ll have a better idea of what gaps you need to fill, or where you want to go.

Once you’ve taken inventory of the current state of your social media marketing you can answer the next question – what kind of content will you need to reach your goals or take your social media strategy to the next level?

Take note of the kind of content you’re missing, what you may want your content to look like, and what planned initiatives you’ll need to create content around.